MARK TEO Chee Seng Home Tel: 6858-1985
Block 407 Serangoon Avenue 1 #10-83 H/P: 9652-4583
Singapore 550407 Email: tcsmark@yahoo.com
Profile: I have over 15 years successful track record in sales and marketing, hands-on experience and in-depth knowledge in sales and retails operations, channel management to development strategic marketing programmes of fast moving consumer goods and lifestyle products. And, 10 years management capacity in leading trading houses and manufacturing organizations in Singapore, Hong Kong and Shanghai, China.
Strong exposure in formulating, planning, organizing and executing above and below-the-line promotion activities with distributors, wholesalers, institutional outlets and chain stores like hypermarket, supermarket, departmental and convenience store in Singapore, Shanghai and major provincial cities in China.
Demonstrating skills in identifying long-term opportunities within the market place. Possess strong background in formulating and developing strategic sales and marketing plan for uncharted markets and segments, and the expansion of company’s market share through effective customer’s relationship management.
In addition, I am able to contribute innovative adaptations to new and existing product lines, and ensuring the most productive and profitable solutions to business need.
Other good exposure related to sales and marketing are sales budgeting, forecasting, compensation plan and negotiations at all levels.
Professional Experience and Accomplishments:
IGloBiz Private Limited, Singapore
iBusiness Operations Manager - January 2006 to Present
Role and responsibilities includes formulating and implementing sales and marketing polices and procedure, liaison with both strategic partners and suppliers into collaboration of both business development and product development to achieve set sales and marketing objectives and returns.
Monyz Marketing Company Limited, Shanghai and Guangzhou
Sales and Operations Manager - May 2003 to December 2005
Major role and responsibilities includes formulating and implementing sales and marketing polices and procedure, liaison with both landlord and suppliers to
achieve short and long-term corporate objectives and returns.
Wanin Industries Private Limited, Singapore
Sales Manager - March 2001 to April 2003
Responsible for the overall sales operations, brand management as well as contract manufacturing of premium water products in Singapore. Plan and implement Pere Ocean sales and marketing budget in Singapore. Additional, responsibilities include identifies and source for new products, managing existing products portfolio. Provide training sessions to both company and distributors sales staffs, in the field as well as in-house, to achieve increase in sales volume and profit growth.
Accomplishments:
§ Achieved 80% market penetration in Supermarkets, Hypermarkets, Petrol Mart and Convenience Stores in Singapore within 3 months.
§ Achieved over 60% market penetration in Lower Trade Market, despite weaker and soft market sentiment, increasing fierce price competitions.
MUI MUI Clothing Company Limited, Shanghai
- Subsidiary of Shanghai ZhengHai Real Estate Development Company Limited
Sales and Marketing Manager, Shanghai, China - January 1999 to December 2000
Major role and responsibilities include formulating and implementing sales and marketing policies and procedures, achieving short and long-term sales and marketing objectives, profits growth and profitability in both retail and wholesale divisions.
Accomplishments:
§ Successfully established two Shanghai Mui Mui vogue concept boutiques in Shanghai. Within 12 months, both boutiques had achieved return on investment by over 70%, despite higher operating costs and increasing price competitions.
Fabian Trading Private Limited, Singapore
Sales Manager, Singapore - July 1993 to December 1995
Chiro Company Limited, Hong Kong
- Branch Office of Fabian Trading Private Limited, Singapore
Sales and Marketing Manager, Shanghai, China - January 1996 to August 1998
In July 1993, joined Fabian Trading Singapore as Sales Executive; responsible in re-designing and managing supermarkets key accounts sales and merchandising team. Promote to Sales Manager (Grade A) in April 1994 to spearhead further growth in retail, wholesale, export and food service unit.
In January 1996, seconded to Chiro Hong Kong as Sales and Marketing Manager, China; responsible for establishing Shanghai Sales and Marketing Office and Nanjing Sales Office. The same year, recruited, trained and managed 20 sales and marketing staff in Shanghai and Nanjing, as well as appointed distributors and wholesalers in major provincial cities in China. Other area of responsibility includes outsourcing, shipping, warehousing and distribution both domestic and international.
Major Accomplishments:
§ As Assistant Sales Manager in Fabian Trading Singapore in October 1993. I have managed to build dynamic sales and marketing team; together we achieved an annual sales turnover of S$18 million in 1994, up S$9 million from 1993, while faced with shrinking product lines and fierce price competitions. Sales exceeded projection attributed to focusing on high margin products, products mix and result-oriented in-store merchandising and below-the-line promotion activities.
§ Together with O&M China, planned and launched Dove & Hong Kong: Return to Motherland scratch and win instantly campaign. Achieved sales turnover increase by over 100% from April 1 to May 31, 1997 compared to corresponding period in 1996.
§ In July 1997, Dove had achieved the No. 1 spot in imported soap category in Shanghai and Jiangsu Province, China (Source: Burson-Marsteller, China).
§ At about the same time, Dove’s has launched in Henan and Shanxi Province, and within three months, thirteen thousand cases had sold in both provinces.
§ The following year, once again with O&M China, developed and executed a US$300,000 TV Commercial campaign in Shanghai that resulted increase in brand awareness by 15% and distribution in Shanghai, China by over 60%.
§ In conjunction with all these successes, a revolutionary in-store merchandising programme was developed and implemented in these markets. Sales volume increases over 15%; gondola and shelf display expanded by almost 50%; a huge saving was reflected in listing fees.
Professional Qualifications:
Ø The Singapore Productivity and Standard Board -1991 to 1992
Certificate in Effective Business English and Communication
Ø The Singapore Productivity and Standard Board - 1990 to 1992
Diploma in Sales and Marketing Management
Ø The Marketing Institute of Singapore - 1985 to 1986
Certificate in Sales and Marketing
Front Line Leadership Sales Training:
Ø Interpersonal Effectiveness
Ø Action-Centered Leadership Program
Ø Frontline Leadership and Training System
Language and Dialect Proficiency:
· Able to speak fluently and write in both English and Chinese languages.
· Speak fluently in Hokkien, Cantonese and Teochew.
Computer Skill Proficiency:
· Microsoft Word; Excel; Power Point and Chinese Software.
Professional Association and Society:
· The Marketing Institute of Singapore - Associate Member
· Singapore Community Development Council - E-Ambassador
Other Important Information:
· A deep understanding in social, economic and culture norms in Singapore.
· Possess strong network of contacts with supermarket chains, convenience stores, hypermarkets, departmental stores, major retailers, wholesalers and institutional outlets in Singapore.
· Possess initiatives to create strong diplomatic and business relations with government agencies, customers and suppliers in Singapore.
· Possess all-rounded knowledge in channel management, distribution systems and practices in Singapore.
· A good working knowledge in Food and Drug administrative procedures, practices, standards and regulations in Singapore.
· Possess hands-on experience in shipping, forwarding, warehousing, customs and excise in Singapore.
Profile: I have over 15 years successful track record in sales and marketing, hands-on experience and in-depth knowledge in sales and retails operations, channel management to development strategic marketing programmes of fast moving consumer goods and lifestyle products. And, 10 years management capacity in leading trading houses and manufacturing organizations in Singapore, Hong Kong and Shanghai, China.
Strong exposure in formulating, planning, organizing and executing above and below-the-line promotion activities with distributors, wholesalers, institutional outlets and chain stores like hypermarket, supermarket, departmental and convenience store in Singapore, Shanghai and major provincial cities in China.
Demonstrating skills in identifying long-term opportunities within the market place. Possess strong background in formulating and developing strategic sales and marketing plan for uncharted markets and segments, and the expansion of company’s market share through effective customer’s relationship management.
In addition, I am able to contribute innovative adaptations to new and existing product lines, and ensuring the most productive and profitable solutions to business need.
Other good exposure related to sales and marketing are sales budgeting, forecasting, compensation plan and negotiations at all levels.
Professional Experience and Accomplishments:
IGloBiz Private Limited, Singapore
iBusiness Operations Manager - January 2006 to Present
Role and responsibilities includes formulating and implementing sales and marketing polices and procedure, liaison with both strategic partners and suppliers into collaboration of both business development and product development to achieve set sales and marketing objectives and returns.
Monyz Marketing Company Limited, Shanghai and Guangzhou
Sales and Operations Manager - May 2003 to December 2005
Major role and responsibilities includes formulating and implementing sales and marketing polices and procedure, liaison with both landlord and suppliers to
achieve short and long-term corporate objectives and returns.
Wanin Industries Private Limited, Singapore
Sales Manager - March 2001 to April 2003
Responsible for the overall sales operations, brand management as well as contract manufacturing of premium water products in Singapore. Plan and implement Pere Ocean sales and marketing budget in Singapore. Additional, responsibilities include identifies and source for new products, managing existing products portfolio. Provide training sessions to both company and distributors sales staffs, in the field as well as in-house, to achieve increase in sales volume and profit growth.
Accomplishments:
§ Achieved 80% market penetration in Supermarkets, Hypermarkets, Petrol Mart and Convenience Stores in Singapore within 3 months.
§ Achieved over 60% market penetration in Lower Trade Market, despite weaker and soft market sentiment, increasing fierce price competitions.
MUI MUI Clothing Company Limited, Shanghai
- Subsidiary of Shanghai ZhengHai Real Estate Development Company Limited
Sales and Marketing Manager, Shanghai, China - January 1999 to December 2000
Major role and responsibilities include formulating and implementing sales and marketing policies and procedures, achieving short and long-term sales and marketing objectives, profits growth and profitability in both retail and wholesale divisions.
Accomplishments:
§ Successfully established two Shanghai Mui Mui vogue concept boutiques in Shanghai. Within 12 months, both boutiques had achieved return on investment by over 70%, despite higher operating costs and increasing price competitions.
Fabian Trading Private Limited, Singapore
Sales Manager, Singapore - July 1993 to December 1995
Chiro Company Limited, Hong Kong
- Branch Office of Fabian Trading Private Limited, Singapore
Sales and Marketing Manager, Shanghai, China - January 1996 to August 1998
In July 1993, joined Fabian Trading Singapore as Sales Executive; responsible in re-designing and managing supermarkets key accounts sales and merchandising team. Promote to Sales Manager (Grade A) in April 1994 to spearhead further growth in retail, wholesale, export and food service unit.
In January 1996, seconded to Chiro Hong Kong as Sales and Marketing Manager, China; responsible for establishing Shanghai Sales and Marketing Office and Nanjing Sales Office. The same year, recruited, trained and managed 20 sales and marketing staff in Shanghai and Nanjing, as well as appointed distributors and wholesalers in major provincial cities in China. Other area of responsibility includes outsourcing, shipping, warehousing and distribution both domestic and international.
Major Accomplishments:
§ As Assistant Sales Manager in Fabian Trading Singapore in October 1993. I have managed to build dynamic sales and marketing team; together we achieved an annual sales turnover of S$18 million in 1994, up S$9 million from 1993, while faced with shrinking product lines and fierce price competitions. Sales exceeded projection attributed to focusing on high margin products, products mix and result-oriented in-store merchandising and below-the-line promotion activities.
§ Together with O&M China, planned and launched Dove & Hong Kong: Return to Motherland scratch and win instantly campaign. Achieved sales turnover increase by over 100% from April 1 to May 31, 1997 compared to corresponding period in 1996.
§ In July 1997, Dove had achieved the No. 1 spot in imported soap category in Shanghai and Jiangsu Province, China (Source: Burson-Marsteller, China).
§ At about the same time, Dove’s has launched in Henan and Shanxi Province, and within three months, thirteen thousand cases had sold in both provinces.
§ The following year, once again with O&M China, developed and executed a US$300,000 TV Commercial campaign in Shanghai that resulted increase in brand awareness by 15% and distribution in Shanghai, China by over 60%.
§ In conjunction with all these successes, a revolutionary in-store merchandising programme was developed and implemented in these markets. Sales volume increases over 15%; gondola and shelf display expanded by almost 50%; a huge saving was reflected in listing fees.
Professional Qualifications:
Ø The Singapore Productivity and Standard Board -1991 to 1992
Certificate in Effective Business English and Communication
Ø The Singapore Productivity and Standard Board - 1990 to 1992
Diploma in Sales and Marketing Management
Ø The Marketing Institute of Singapore - 1985 to 1986
Certificate in Sales and Marketing
Front Line Leadership Sales Training:
Ø Interpersonal Effectiveness
Ø Action-Centered Leadership Program
Ø Frontline Leadership and Training System
Language and Dialect Proficiency:
· Able to speak fluently and write in both English and Chinese languages.
· Speak fluently in Hokkien, Cantonese and Teochew.
Computer Skill Proficiency:
· Microsoft Word; Excel; Power Point and Chinese Software.
Professional Association and Society:
· The Marketing Institute of Singapore - Associate Member
· Singapore Community Development Council - E-Ambassador
Other Important Information:
· A deep understanding in social, economic and culture norms in Singapore.
· Possess strong network of contacts with supermarket chains, convenience stores, hypermarkets, departmental stores, major retailers, wholesalers and institutional outlets in Singapore.
· Possess initiatives to create strong diplomatic and business relations with government agencies, customers and suppliers in Singapore.
· Possess all-rounded knowledge in channel management, distribution systems and practices in Singapore.
· A good working knowledge in Food and Drug administrative procedures, practices, standards and regulations in Singapore.
· Possess hands-on experience in shipping, forwarding, warehousing, customs and excise in Singapore.
Personal Particulars:
MARK TEO Chee Seng
Nric No.: S1434589B
Date of Birth: May 3rd, 1960
Age: 46
Marital Status: Married
No. of Child: One
Other Personal Information:
MARK TEO Chee Seng
Nric No.: S1434589B
Date of Birth: May 3rd, 1960
Age: 46
Marital Status: Married
No. of Child: One
Other Personal Information:
Last Drawn Salary: S$2500.00 excluding Transport Allowance.
Expected Salary: S$2500.00 and above.
Notice Period: One Week.
Reason for Leaving Last 2 Jobs:
- Monyz Marketing Company Limited, Shanghai and Guangzhou
Recent changes in the family composition have caused me to rethink my career plans.
- iGloBiz Private Limited, Singapore
Seeking Opportunity to be able to Excel My Fullest Personal Potential to Contribute More…to your Company, the Team as well as the Singapore Economy....
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